Some launches need a document. Others need someone in the room over the months in which the decisions are actually taken: a supplier proposing a substitution, a distributor asking for terms that were never modelled, or a forecast that has to be committed before the data exists to support it.
This engagement provides continuity across those decisions, with the same framework of five dimensions applied throughout rather than reset at each stage.
What is delivered
- Ongoing application of the Launch Readiness Model with the scorecard maintained across the launch
- Supplier brief development, quote evaluation and negotiation support
- Costing and margin modelling maintained as costs, volumes and terms change
- Packaging hierarchy and specification development
- Channel and route to market strategy, including the tradeoffs between grocery, independent, food service and direct to consumer
- Scheduled working sessions and defined response times between them
How the engagement runs
| Stage | What happens |
|---|---|
| Scoping | Objectives, timeline and the decisions requiring support are agreed in writing. |
| Baseline | A full readiness assessment establishes the starting position across five dimensions. |
| Advisory cadence | Scheduled sessions across the launch, with the scorecard updated as dimensions move. |
| First order | The engagement runs to the point of first commercial order or an agreed milestone. |
Who this suits
Founders taking a product through to market who want continuity of judgement rather than a series of disconnected deliverables, and who are prepared to have their assumptions tested throughout.
Fees: Either a project fee or a monthly retainer, depending on the shape of the launch. Scope and fee are confirmed in writing after a short fit call, so that what you pay reflects the product and the depth of the work rather than a standard rate. Fees are in Australian dollars and exclude GST.
Common questions
What is the minimum engagement period?
Retainers are generally scoped in blocks of three months, since a launch decision cycle rarely resolves inside a single month. Project engagements are scoped to a defined milestone.
Do you take equity instead of fees?
No. Independence is the substance of the service. An advisor holding equity has an interest in the launch proceeding, which is the bias this engagement exists to remove.
Can this start after a Founder Product Review?
Yes, and it commonly does. Where a review is followed by a larger engagement within ninety days, the review fee is credited against it. That is confirmed in writing at the time.