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Insights

Practical analysis on the commercial decisions that determine whether a consumer goods launch survives its first year.

Before You Apply to Coles or Woolworths: The Readiness Questions That Come First

Before applying through Coles Supplier Central or Woolworths Partnerhub, resolve costing, packaging and supply capability. What to establish first.

Five Costing Errors That Sink Consumer Goods Launches

The five most common costing errors in early FMCG launches: unit cost anchoring, unmodelled trade spend, static volumes and unfunded working capital.

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